Clik here to view.
Native Advertising’s Google Problem
Photo: instagram.com/frankstrong by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the...
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Google Bombs Native Ads
eMarketer reports and optimistic outlook for spending on native advertising. by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before...
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Would You Outsource Your Native Ads?
by Frank Strong Does it matter if you can’t tell the difference between paid and earned media? Media outlets are hiring writers that are not journalists. Instead these writers are hired to write...
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Infographic: The State of Native Advertising is…Confused
by Frank Strong He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a...
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What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ...
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11 Shrewd PR and Marketing Predictions You Can Bank On
by Frank Strong The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off,...
View ArticleClik here to view.
Native Advertising’s Google Problem
Photo: instagram.com/frankstrong by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the...
View ArticleClik here to view.
Google Bombs Native Ads
eMarketer reports and optimistic outlook for spending on native advertising. by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before...
View ArticleClik here to view.
Would You Outsource Your Native Ads?
by Frank Strong Does it matter if you can’t tell the difference between paid and earned media? Media outlets are hiring writers that are not journalists. Instead these writers are hired to write...
View ArticleClik here to view.
Infographic: The State of Native Advertising is…Confused
by Frank Strong He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a...
View ArticleClik here to view.
What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ...
View Article11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there...
View ArticleClik here to view.
Marketing Spend: What Would You Do with an Extra $5 Million? [UML]
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a...
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The Competitive Edge of Marketing Tools Stems from Application [UML]
There is more than one way to view tools of the marketing or PR trade. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer? The emphasis...
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Native Advertising’s Google Problem
Photo: instagram.com/frankstrong by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the...
View ArticleClik here to view.
Google Bombs Native Ads
eMarketer reports and optimistic outlook for spending on native advertising. by Frank Strong Usually when Matt Cutts speaks he reminds me of the Federal Reserve’s Ben Bernanke testifying before...
View ArticleClik here to view.
Would You Outsource Your Native Ads?
by Frank Strong Does it matter if you can’t tell the difference between paid and earned media? Media outlets are hiring writers that are not journalists. Instead these writers are hired to write...
View ArticleClik here to view.
Infographic: The State of Native Advertising is…Confused
by Frank Strong He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a...
View ArticleClik here to view.
What Native Ads Mean for PR
by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ...
View Article11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there...
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